We tell you what Rutube is, what its pros, cons and differences from YouTube are, how it is useful for marketers. We give instructions on how to register and start using Rutube.
What is Rutube
What is the difference between Rutube and YouTube
How and why to register on Rutube
How to use Rutube
How to Use Video Service in Marketing
Advantages and disadvantages of Rutube
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What is Rutube
Table of Contents
Rutube is a Russian video hosting site where users can upload and watch videos. It has been operating since 2006, and today it is one of the largest video platforms in our country. According to Gazprom -Media Holding, Rutube is the sixth most popular social network among Russian users.
Rutube can be used for viewing entertainment content, as well as for studying educational materials or watching news
Rutube’s audience is 58.3 million people. The most popular videos that users watch most often are entertainment, children’s and music content, as well as videos related to video games and live TV broadcasts.
According to SimilarWeb , the majority of RuTube’s audience is men. The platform is most often visited by users aged 25–34.
What is the difference between Rutube and YouTube
Let’s look at the differences between two popular video viewing platforms – RuTube and YouTube.
If you are interested in how to use Rutube and other platforms correctly, perhaps you should try yourself in marketing. The free course “What profession to choose in marketing” will help you find out what tasks different specialists in this field solve and choose the right direction . It will help you understand how marketers of different directions differ and how much they earn.
How and why to register on Rutube
You can start using RuTube without registering, but authorization gives viewers additional opportunities: for example, they can customize recommendations to suit their preferences, upload their own videos, comment on and rate videos.
To understand in detail what “Rutube” is, it is still worth registering. To do this, just follow the instructions:
● Go to the Rutube website and click the “Login and Registration” button.
● In the pop-up window, select the appropriate registration option: by mobile phone number, email, or log in as a user of other services, for example, using an account in Yandex or VK.
● Agree to the Rutube rules.
● In the new window, enter the code that will be sent to your email or in a message, and in the case of authorization through other services, allow the use of personal data for registration.
● Create a password and specify the information in the profile.
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How to use Rutube
You can watch Rutube via the website, mobile apps or Smart TV. Rutube has many options for users.
Channel management. You can create your own channel and upload videos by clicking the “+” button in the upper right corner of the page. There is also the option to design the channel: you can add a cover, description and author’s avatar.
Watching videos. Long videos, short vertical shorts, broadcasts from other users or live broadcasts from TV channels are available on Rutube.
Feed settings. The viewer can choose the page design – dark or light theme. In addition, you can customize the content theme: choose interesting categories when registering or later in the profile. There are also separate thematic sections, such as cars, culture or travel.
Interaction with videos. Rutube users can rate videos, leave comments, add them to favorites, save them to playlists and share them on social networks. If necessary, it is possible to hide a video from the feed or complain about it to the resource administration.
How to Use Video Service in Marketing
From a marketing perspective, RuTube can be used in three ways.
1. Content promotion
Both an ordinary person and a company can start a channel on Rutube. This will allow you to promote the organization’s products using videos – for example, make useful selections, tell how to use a product, or inform about promotions. At the same time, you can add links to the site, keywords and hashtags to the description of the videos.
2. Direct advertising
Video hosting allows you to show targeted advertising to an audience of a certain gender, age and interests. There are different formats, for example, pre-roll – advertising clips that users see before the start of the main video.
3. Advertising with bloggers
In this case, the advertiser negotiates with the content author directly, and he talks about the company’s products in his video. As in the case of content promotion, advertising of a product with bloggers can be in the form of a review, unpacking or recommendation.
Advantages and disadvantages of Rutube
The Russian video hosting service has a number of advantages and disadvantages compared to other platforms.
Advantages
● Donations. The platform has launched a built-in function for collecting donations from subscribers, which is available during live broadcasts.
● Free promo. It can be used if the following conditions are met: the number of subscribers on other platforms is not less than 100 thousand, and at least ten videos must be published on RuTube. In this case, the video hosting can post the company’s press releases and promote the promo on other social networks.
● Organic traffic. Videos from the platform rank well in Yandex search results and can be shown in response to a query that matches the topic of the video
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Flaws
● Manual moderation. Before publishing, videos are viewed by people – platform administrators, so moderation takes a long time. Automatic moderation is available only for verified accounts.
● No advertiser account. Advertising on RuTube is currently only possible through the platform manager; you cannot launch paid promotion on your own.
● Low reach. Despite the high traffic of the site, good video views are not guaranteed even for brands or bloggers known on other sites
Thus, Rutube is a promising platform for blogging and marketing promotion. Like any other platform, it has its pros and cons, but Rutube is worth testing along with other promotion channels. The main thing is to invest in content creation, properly interact with the audience and use all the capabilities of the video hosting. The platform continues to develop. For example, in the fall of 2024, closed testing of Rutube Media began – an advertising platform that will allow you to promote goods and services on Rutube partner sites. Perhaps in the near future, the video hosting will launch other tools for advertisers and bloggers.
