We tell you where and how long to study to become a marketer, and also whether it is necessary to do this for a successful career.
Demand for the profession of a marketer
How to become a marketer
Universities and colleges
Continuing education courses
Online Marketing Courses
Main
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Demand for the profession of a marketer
Table of Contents
Marketing can be called the new religion of the 21st century: today, not only goods and services are promoted, but also personal brands and even pet accounts. Therefore, the profession is in demand on the labor market: at the time of writing this article, more than 12,000 marketers are looking for on the hh.ru portal.
There are a lot of options for naming the profession in vacancies: digital marketer, brand strategist, HR marketer, growth marketing manager, internet marketer, SMM specialist , marketplace marketer and already – Wildberries promotion marketer, content marketer, traffic manager , etc.
The free course “Which Profession to Choose in Marketing” will help you choose the right specialty and development direction . Inside is a detailed analysis of six popular options, guidelines for skills, tasks, salary level and prospects. To take the online course, you do not need to link a bank card, just log in to your profile via Yandex ID.
How to become a marketer
Let’s look at the main options for mastering the profession of a marketer.
Universities and colleges
The classic path, which was practically the only way to master the profession 10 years ago. The student must be ready to spend several years and study, including subjects that are not interesting to him. The bachelor’s program is designed for 4 years, another 2 years will be required if you enter the master’s program. Such programs are available at Moscow State University, the Higher School of Economics, UrFU and other large educational institutions.
College education will take less time — from one to three years. You can apply after 9 or 11 grades. Such programs are available at the Moscow College of Economics and Law and other similar educational institutions throughout the country. Students often undergo industrial training in advertising, communications or marketing agencies.
Pros
✅ If you manage to get into the budget, your education will be free
✅ A broad academic program and fundamental knowledge
✅ A state diploma
✅ Over the years of study, you will be able to find friends and make useful connections
Cons
❌ If you don’t get into a budget program, you’ll have to pay for your education
❌ Knowledge becomes outdated faster than a student completes their studies, and some of it may not be useful in the future
❌ The training is designed for a long period of time — from 2 to 6 years
❌ Mostly offline format — more difficult to combine with part-time work and personal life
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Continuing education courses
Professional retraining, unlike university education, takes less time: several months depending on the program. But there is a nuance: to undergo it, you need to confirm your previous professional education, otherwise you will be denied training.
Pros
✅ Short training periods — from 1.5 months
✅ Part-time and fully distance learning formats — easier to combine with work
✅ Diploma of professional retraining
✅ You can pay for training in installments
Cons
❌ To pass, you need a higher or secondary vocational education
❌ Courses are paid, there are no budget programs
❌ No support for students from reviewers and mentors, no employment program is provided
❌ Disunity of students – a close-knit community is rare
Online Marketing Courses
Perhaps the best option for those who do not want to waste time and at the same time want to gain relevant knowledge and skills. The online course market is wide: you can master a separate skill in a month or an extended professional program in a year. At the same time, online courses are easy to combine with work and a busy personal life.
But you need to be careful when choosing a course to get a truly powerful set of skills and tools and careful support from experts, reviewers and mentors. The names of experts and reviewers, information about the program’s richness and scope of practice, student reviews and market recognition will help you correctly evaluate the course.
In the field of marketing, there are no strict requirements for online course participants: you don’t need to graduate from university or have any special skills to take the course. There are also no entrance exams – anyone can start studying. And by agreement with the employer, you can compensate for the cost of training.
If there are problems with motivation, the course team will carefully support the student: you can transfer to a younger stream, just talk to the curator or ask the mentor to explain a difficult point again.
Pros
✅ Information is constantly updated so that students keep up with the times
✅ There is a free introductory part
✅ You can pay for tuition on credit or negotiate payment for the course with your employer
✅ Emphasis on practice and real projects
✅ Focus on modern technologies – artificial intelligence helps you learn
✅ Diploma of professional retraining
✅ Supportive atmosphere and friendly community of students
✅ Help in starting a career track
✅ If the student changes his mind during the process, you can get a refund for the uncompleted part of the course
Cons
❌ Not all courses are equally good, there are empty courses with minimal benefits
❌ Training is not free, but you can get back 13% of the cost or negotiate with your employer about payment
❌ Relative disadvantage: you need to have strong motivation and not be afraid to ask for help from mentors
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Duration of training
How long it takes to learn depends on the format you choose. Individual skills can be mastered in a couple of months, a basic online course in 6-12 months, and a university course will take a full four years.
Main
There are different options for mastering the profession of a marketer. When choosing, future students need to consider the duration of training and carefully study the program: the more practice and brighter the experts, the more useful the course will be and the deeper the knowledge gained.
