We tell you where to read about product promotion, filling cards and setting up advertising on Yandex Market, Ozon and Wildberries.
What does a marketplace manager do?
Free courses
Telegram channels
Youtube channels
Books
Blogs
What does a marketplace manager do?
Table of Contents
A marketplace manager promotes the company’s products on marketplace platforms: for example, on Yandex Market, Ozon, Wildberries or AliExpress. He develops positioning, creates product cards, negotiates with suppliers, organizes delivery to customers, sets up advertising, and analyzes the results.
You can become a marketplace manager from scratch. The main thing is to be confident with a computer. The rest of the knowledge and skills can be obtained in courses, from Telegram channels, YouTube channels, books and blogs. We have collected several useful sources that will help you start in the profession.
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Free courses
1. Courses on Yandex Market
They tell how a marketplace manager can promote products and increase sales even with small advertising budgets. All free lessons are recorded on video, you can watch them at any time.
2. Yandex Practicum courses
Free lessons are available for anyone who wants to learn about the profession. You can learn more about the online trading market, careers on marketplaces, and how to create product cards.
You can become a marketplace manager from scratch and launch sales on Yandex Market, Wildberries, Ozon and Megamarket using the course “Marketplace Manager”. Students start working within 2-3 months after the start.
3. Courses from Ozon
They teach how to sell, promote products on the marketplace, use analytics tools and find your buyer. Free courses consist of video lessons, text blocks and tests.
4. Business School from T-Bank
For novice marketplace managers, there are three free courses: on Yandex Market, Ozon and Wildberries. Each has 12–13 text lessons of 15 minutes each, as well as tests for self-assessment.
5. Educational programs “Work of Russia”
The profession of a marketplace manager can be mastered at the expense of the state. However, not everyone has this opportunity. The list of courses and categories of citizens who can study can be found at the link .
Telegram channels
6. Ozon Marketplace
Channel for Ozon sellers. It publishes marketplace news, educational content and bonuses from partners.
7. Business secrets: marketplaces
T -Bank’s platform , which will help novice marketplace managers. They publish news and advice on how to choose a niche, promote and earn more.
8. Russian-marketplace. News
Publishes information about changes in the terms of product promotion on marketplaces. You can find news about Ozon, Wildberries, Yandex Market.
9. Marketplace biz
Channel of marketplace promotion specialist Denis Vetrennikov. Writes about the specifics of working on Ozon, MegaMarket, AliExpress, Yandex Market, Wildberries. Publishes market news and life hacks.
10. WB Partners
Official Wildberries Telegram channel for entrepreneurs. Publishes training videos and information about changes in the platform’s operating conditions. Suitable for novice marketplace managers who want to understand the specifics of working with WB.
Youtube channels
11. Yandex Market for sellers
The channel’s authors make videos with advice on choosing a niche, and give recommendations on increasing sales. You can also watch instructions on connecting, setting up, and working with the Market.
There are many videos with experts on the Market channel. For example, special projects manager Elena Shepel talks about which categories of goods are profitable to sell and how to do it correctly
12. Ozon for partners
A channel with webinars and training videos on working with Ozon. Useful for both beginners and experienced marketplace managers.
13. On Marketplaces with Leo Shevchenko
The author of the channel is an experienced marketplace seller. He shares news and his knowledge about trading on Wildberries, Ozon, Yandex Market and SberMegaMarket.
14. I am that seller
The author shares his experience of sales on Wildberries, Yandex Market and Ozon. Tells how to promote cards on sites and increase products.
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Books
15. “Marketplaces. How to learn to sell”
Author: Daria Multanovskaya
The author analyzes the phenomenon of marketplaces. Beginning managers will be able to learn how Wildberries, Ozon are structured and how to work with them.
16. “How to open an online store. And not close in a month”
Authors: Alexander Veres, Pavel Trubetskov
The book will tell you how to choose a niche and negotiate with suppliers. The authors also write how to launch an online store, fill it with selling content and attract customers.
17. “A million on marketplaces. Sold!”
Author: Pavel Shevchenko
The author shares his experience in the commodity business. He tells how to choose the right product to sell, how to create a selling card on the marketplace. Provides cases that can be used in the work of novice marketplace managers.
Blogs
18. Yandex Praktikum Blog
Here you can read articles about how to work with marketplaces. For example:
● How to promote products
● What analytics services to use
● How to create texts for product cards
19. AliExpress Blog
Publishes tips for novice managers, promotion techniques on marketplaces. You can read stories of other sellers about how they started and how much they earn now.
20. Moneyplace Blog
Moneyplace is a marketplace analytics service. The company’s blog contains articles on how to choose products to sell, what commissions different platforms charge, and how to create sales cards.
