Let’s find out what types of bloggers there are, what they do, where they publish content, how much they earn, and how to become one of them.
Who is a blogger?
What do bloggers do?
What types of bloggers are there?
Blogging platforms
How bloggers make money online
How to become a blogger
Who is a blogger?
Table of Contents
A blogger is a person who runs a blog on the Internet, where they publish content on a specific topic. Bloggers can influence public opinion: for example, by motivating people to use certain products or services. Not all people who run pages on social networks are bloggers. They are those who regularly publish unique content, have their own audience, and strive to expand it.
Unlike regular social media users, bloggers often use professional tools for filming, editing, and designing content. Many major content creators make money on their accounts. A blogger can be a person followed by millions, as well as a user with a couple of thousand subscribers, they are called microbloggers.
Bloggers are also sometimes called influencers, from the English influence – “influence”. An influencer can be an actor, musician, politician or public figure. For example, comedian Danila Poperechny (recognized as a foreign agent in the Russian Federation) actively maintains pages on various social networks and video hosting sites, but his main occupation is stand-up. That is, for influencers, blogging is more of a way to attract supporters and attention to their main activity. For a blogger, blogging is their main occupation. The content format can be different: for example, some simply share their lives, others publish educational content, and others review products and services.
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What do bloggers do?
The main activities of a blogger can be divided into several areas:
● Content creation
For example, writing articles, preparing videos, photos, podcasts and other formats.
● Content placement
Publishing and designing materials on a blog. For example, bloggers now devote a lot of time to designing stories or editing videos.
● Communication with the audience
Blogging is a constant dialogue with users. You need to respond to comments and questions from subscribers, collect and process their feedback on publications.
● Monetization
Successful bloggers often collaborate with brands and companies, placing advertisements for goods or services in their posts, and make money from it.
● Partnerships with other bloggers
To expand their audience, content authors periodically collaborate with colleagues. This also allows them to exchange ideas, knowledge and experience.
● Personal brand development
This is increasing your own recognition and working on becoming an expert in your field.
● Data analysis
To grow popularity and improve content, you need to constantly analyze publication statistics.
In essence, maintaining a page, as well as communicating with subscribers and advertisers, is a continuous process. For many bloggers, maintaining an account is something they do every day, often without days off, because to develop a blog, it is necessary to constantly generate new interesting content.
Bloggers with a small audience usually do everything themselves, while large ones often hire a blogging specialist. They take on some of the responsibilities, such as post design, content planning , or interaction with advertisers.
On the “Traffic Manager” course, you will learn how to launch profitable advertising campaigns on a freelance and hired basis and will be able to take orders for advertising within 3 months of starting your studies.
What types of bloggers are there?
Depending on the subject and format, content authors can be divided into several types. Each blogger can combine several roles: ● Personal bloggers. They talk about their lives, interests, travels. Such bloggers create trusting relationships with subscribers by sharing personal stories and emotions. ● Experts and professionals. They specialize in a certain field of knowledge or profession, share their experience, advice and recommendations, helping their audience learn and develop.
● Video bloggers
They provide information in the form of videos. Vloggers can be both personal and professional, creating entertaining or educational content.
● Photo bloggers
They focus on creating and posting beautiful photos. They can share their travels, lifestyle, or simply beautiful moments.
● News bloggers
They cover the latest news, events, and trends in their niche, and can also share their own opinions on the matter.
● Reviewers
Review products, services, or events using different formats, such as unboxings or quizzes.
● Motivational bloggers
Their goal is to inspire and motivate their audience to achieve goals, self-development, and positive thinking.
● Comedy bloggers
Create entertaining content, such as parodies, sketches, or just funny videos, using humor to attract the audience’s attention.
Blogging platforms
Today, a blogger can use several categories of platforms to distribute content:
● Social networks
For example, VKontakte , Odnoklassniki , Telegram , Zen or Instagram*. These platforms provide ready-made tools for creating and promoting a blog, as well as a huge audience of users. For example, in Zen, which is visited daily by 31.8 million people, bloggers can use several publication formats: videos, articles, clips.
● Your own website
Provides more freedom in design and functionality, but requires knowledge of web design and development, as well as more time for setup and promotion.
● Video hosting sites
For example, Youtube , RuTube and Zen Video . Suitable for those who create a lot of video content. Video hosting sites offer various tools for uploading, editing and promoting videos. For example, on RuTube, a blogger can participate in affiliate projects, place ads, put hashtags and use keywords in the description of the video to show it to more users.
● Photo hosting sites
Let’s say Pinterest , Flickr or Yandex Pictures . A good option for publishing the works of photo bloggers and attracting an audience to their creativity.
● Audio hosting
For example, Yandex Music or VK Music . These platforms give bloggers who create content in the form of podcasts the opportunity to upload and promote their work.
Many authors use several platforms at once to promote their content. For example, those who make podcasts post video recordings on YouTube and audio on Yandex Music.
How bloggers make money online
Bloggers make money in different ways. Here are some of them:
● Advertising
The author can cooperate with various companies directly or through affiliate programs, promote their products and get paid for it. Advertising income depends on the size of the companies the blogger works with and his popularity. The more subscribers, the higher the cost of posting promotional materials.
● Donations
Fans can support the blogger by sending him a voluntary donation. There are special platforms for this, for example, Donate.Stream or DonationAlerts , which can be connected to VK or Youtube.
● Paid subscriptions
Such subscribers receive exclusive content or additional features. Thus, Zen blogger liseykina, together with her subscribers, chose what would be in the paid version of the channel.
● Selling your own products
Many bloggers create and sell their own products or services, for example, they make cosmetics, write books, or launch courses. For example, Oksana Samoylova launched a line of skin care cosmetics .
● Participating in events
A blogger can speak at conferences, seminars, and other events, receiving a fee for this. For example, Nastya Ivleeva’s fee starts at 1,300,000 rubles per appearance and can reach 3.5 million rubles.
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How to become a blogger
Anyone who is willing to share their thoughts and experiences with others and constantly work on content and audience attraction can become a blogger. Here’s what you need to do to become a blogger:
1. Choose a niche
First of all, you need to decide on the topic of the blog. For example, it is a personal story, product reviews or cooking tips. The main thing is to have an opinion or experience that you can share with the audience.
2. Choose a platform
Next, you need to decide on a platform where you will blog. You can combine several platforms at once, for example, you can publish videos of recipes on YouTube, and describe them step by step in Telegram.
3. Create content
You need to choose a format that is convenient for the blogger, and also suitable for the chosen platform. It is important that the content is unique and interesting for the audience. Copying someone else’s content will not attract many subscribers and will ruin relationships with other authors.
4. Promote content
You can use hashtags, keywords, advertising with other bloggers. Everything depends on the tools of a particular platform. For example, on Instagram*, the reach of reels can be increased by using trendy music and sounds. And on VK, you can run advertising to attract subscribers.
5. Communicate with subscribers
It is important to respond quickly to comments and questions. Surveys and contests will help motivate the audience to communicate.
6. Conduct analysis
You need to constantly evaluate the statistics of the blog to better understand users, know what content is more popular and how it can be improved.
7. Be persistent
Creating a successful blog takes time and effort. You need to be prepared for the fact that the blog will not become popular right away. It is important to devote time to your blog and regularly publish new content to maintain the interest of your audience.
