Snickers gives energy, Rich fills life with taste, and the brand platform forms a complete image of the company. We analyze the elements, examples and stages of brand platform development. What is a brand platform? The Importance of a Brand Platform for a Company Structure and elements of the brand platform Stages of creating a…
With the help of the assortment matrix, you can understand which product to add and which to remove from sale. We tell you how to create it and how to use it. What is a product matrix? Rules for creating a product matrix How to create an assortment matrix How often is it necessary to…
company wants to waste money and show ads for their product to everyone. Targeting will help tell about the product to those who might be interested in it. What is targeted advertising How Targeted Advertising Works Targeted Advertising Formats How is targeted advertising different from contextual advertising? Advantages and Disadvantages of Targeted Advertising How much…
We figure out why marketers insert additional symbols into links and how they help evaluate the results of promotion. What are UTM tags? What UTM tags consist of Types of UTM tags How to set UTM tag Methods for creating UTM tags Expert advice What are UTM tags? UTM tags (Urchin Tracking Module) are text…
To guarantee that clients recognize a company’s items at to begin with locate, it is essential to pick up the believe of clients – this may be done through branding. What is branding and why is it needed? Branding goals and objectives Types of branding Stages of branding Brand platform elements Possible mistakes in branding…
In 2024, any business needs marketers: there are fewer advertising channels, and the competition is higher and it is more difficult to work in them. Let’s figure out which specializations are in demand. Internet Marketer Influencer Marketer Brand manager Traffic manager Marketplace Manager Expert advice A marketer is responsible for the contact between the company…
A round mini-video, a detailed case or an illustration – how to understand what will work better on social networks? We understand the types, formats, tasks and rules of content creation. Main content formats Classification of content by content How to choose a content type Basic rules for creating quality content Expert advice Read Also:Master…
Promoting is the spine of commerce. Let’s figure out why company proprietors require it, what capacities it performs, and how it can be utilized in work. What is Marketing in Business Why Business Owners Need Marketing Basic principles of marketing Application of Marketing in Business Expert advice Read Also:Fashion Nova Men: Trendy Styles for Him…
We figure out which marketplace is more convenient and profitable for sellers to work with, which product categories are leading on different platforms, and who has more pick-up points. Wildberries Ozon Yandex Market SberMegaMarket KazanExpress Lamoda Avito Expert advice We selected seven popular online platforms from Wildberries to Avito to use them as an example…
Advertisers are sometimes afraid to launch ads in Yandex Direct because they don’t know how to make an ad. In fact, it’s easy if you follow the rules. Main parameters of an ad in Yandex Direct Number of characters in a text ad Requirements for ads in Yandex Direct Creating an ad in Yandex Direct…