In order for an advertising campaign to bring good results, it must be optimized regularly. We talk about the goals, methods and strategies of advertising optimization. Why do you need advertising optimization? Campaign optimization goals in Yandex Direct Advertising Campaign Optimization Methods Contextual Advertising Optimization Strategies Expert advice Why do you need advertising optimization? Advertising…

We tell you how to choose a niche, what mistakes will cost novice sellers dearly, and what to write in a product card on WB . What can you sell on Wildberries Pros and cons of selling on Wildberries How to become a seller on Wildberries Marketplace commissions Why Wildberries sellers are fined How to…

There are many ways to analyze customer behavior in marketing to then lead them to purchase. One of them is the Ben Hunt ladder. We explain what it is and how to use it. What is Hunt’s Ladder of Recognition Ben Hunt’s Laws Stages of the Hunt Ladder How to Use the Ben Hunt Ladder…

Performance marketing is a promotion strategy whose results can be measured and their impact on business can be determined. Let’s look at the channels and tools used in performance projects. What is performance marketing How Performance Marketing Works Performance Marketing Tools Performance Marketing Channels Analytics in performance An example of using performance marketing Expert advice…

We analyze the pros and cons of working on marketplaces for sellers and managers, and also suggest how to choose your first platform and what nuances are important to consider. What is a marketplace and how does it work? Pros and cons of working with marketplaces What products are profitable to sell Which marketplace to…

Demand is unstable: today a product is bought, but in a month it is not. To influence demand, it needs to be analyzed. Let’s figure out how to do this. Types of demand How demand is formed: main factors Why conduct demand analysis? Demand Analysis Methods Expert advice Types of demand Demand is the desire…

We tell you about the profession of a director: what the specialist does, how much he earns, what skills are useful and what opportunities there are for growth. What does a director do? Pros and cons of the profession What knowledge and skills does a director need? Demand and salaries How to become a director…

We figure out how the Yandex advertising network works, whether it is possible to calculate the budget of an advertising campaign in advance, how to evaluate its effectiveness and set it up correctly. What is YAN How Yandex Advertising Network Works Pros and cons How much does advertising cost in YAN? Setting up advertising in…

More than half of the world’s population uses social networks. It is natural that each brand has its own page. We tell you how to promote a business on social networks. What is SMM promotion Who is social media promotion suitable for? Types and tools of SMM promotion Advantages and disadvantages of SMM Features of…

Let’s discover out what sorts of bloggers there are, what they do, where they distribute substance, how much they gain, and how to ended up one of them. Who is a blogger? What do bloggers do? What types of bloggers are there? Blogging platforms How bloggers make money online How to become a blogger Who…