.Direct advertising in the media is working worse and worse, so companies are starting to collaborate more often with influencers whose audience shares the brand’s values. Let’s figure out how it all works. Who are influencers and what do they do? Why brands need influencers Types of Influencers Options for collaborating with an influencer How…

A marketing plan is part of a promotion strategy. It helps a business achieve its goals: enter the market, launch campaigns, etc. We tell you how to create one. What is a Marketing Plan and Planning Types of Marketing Plans Marketing Plan Structure Developing a Marketing Plan Examples Expert advice What is a Marketing Plan…

We tell you about the profession of product marketing manager – product marketer: what the specialist does, how much he earns and what knowledge and skills are needed to become one. Who is a product marketer? Product Marketer Responsibilities How PMM differs from a product manager and a marketer What a product marketer should know…

Product descriptions on the marketplace, posts on social networks, and even this article are the results of copywriters’ work. We tell you how to enter the profession, what skills are needed, and where to look for orders. Who is a copywriter? What does a copywriter do? Differences between a copywriter and an editor Advantages and…

In order for an advertising campaign to bring good results, it must be optimized regularly. We talk about the goals, methods and strategies of advertising optimization. Why do you need advertising optimization? Campaign optimization goals in Yandex Direct Advertising Campaign Optimization Methods Contextual Advertising Optimization Strategies Expert advice Why do you need advertising optimization? Advertising…

We tell you how to choose a niche, what mistakes will cost novice sellers dearly, and what to write in a product card on WB . What can you sell on Wildberries Pros and cons of selling on Wildberries How to become a seller on Wildberries Marketplace commissions Why Wildberries sellers are fined How to…

There are many ways to analyze customer behavior in marketing to then lead them to purchase. One of them is the Ben Hunt ladder. We explain what it is and how to use it. What is Hunt’s Ladder of Recognition Ben Hunt’s Laws Stages of the Hunt Ladder How to Use the Ben Hunt Ladder…

Performance marketing is a promotion strategy whose results can be measured and their impact on business can be determined. Let’s look at the channels and tools used in performance projects. What is performance marketing How Performance Marketing Works Performance Marketing Tools Performance Marketing Channels Analytics in performance An example of using performance marketing Expert advice…

We analyze the pros and cons of working on marketplaces for sellers and managers, and also suggest how to choose your first platform and what nuances are important to consider. What is a marketplace and how does it work? Pros and cons of working with marketplaces What products are profitable to sell Which marketplace to…

Demand is unstable: today a product is bought, but in a month it is not. To influence demand, it needs to be analyzed. Let’s figure out how to do this. Types of demand How demand is formed: main factors Why conduct demand analysis? Demand Analysis Methods Expert advice Types of demand Demand is the desire…