We explain the differences between different marketplace work schemes and how to choose the right model for a specific business. Models of working with marketplaces FBO (Fulfillment by Operator) FBS (Fulfillment by Seller) DBS (Delivery by Seller) Which work scheme to choose? Expert advice Models of working with marketplaces A marketplace model is a scheme…
We show you how to generate reports, work with tables and create diagrams using the free Google Looker visualizer . Since September 2024, Google Looker does not work in Russia. Looker Studio Features How Google Looker is useful for marketers Getting Started with Google Looker Setting Templates Creating reports Additional functions Working with tables and…
If a company says: “We are for sports”, it means: “Buy bicycles from us”. We understand the essence of marketing communications, their main types and tools. The essence of marketing communications Basic elements Types of Marketing Communications Marketing communications tools How to Develop Marketing Communications: Steps How to evaluate effectiveness Examples of use Expert advice…
If you blog and don’t promote it, no one will see it. We tell you how to become visible – for free or with the help of advertising. Why promote a blog Rules for successful blog promotion Analysis and improvement of promotion strategy Tips on how to avoid mistakes when promoting a blog Expert advice…
We explain what happens at each stage of the product life cycle and how this concept is applied in marketing. What is a product life cycle Life Cycle Stages Using the concept in marketing How to extend the life cycle of a product Disadvantages of the Life Cycle Concept Expert advice What is a product…
We explain why it is important to sell a lot of value to a client at a low price and how to avoid mistakes when creating a demo version of a product – a tripwire. What is tripwire and what is it for? Tripwire tasks and its place in the sales funnel Types of tripwires…
We talk about the types and formats, pros and cons of promoting a business through Zen. We also give step-by-step instructions on how to launch advertising campaigns. What is Zen and who reads it Types and formats of promotion How does advertising work in Zen Pros and cons of advertising in Zen How to set…
Google Sheets helps analyze data. This tool is used by specialists from different fields, including marketers . We publish a guide to working with Google Sheets. Getting Started with Google Sheets Benefits of Google Sheets for Marketers Working with data in Google Sheets Integration with other Google tools Hotkeys in Google Sheets Google Sheets Limitations…
A company can be promoted on the Internet using various tools, such as Yandex Business . We will tell you about the capabilities of this service. What is Yandex Business? Why does the company need Yandex Business? Tools and capabilities of the service How to work in Yandex Business Advertising via Yandex Business Expert advice…
We will look at examples to see how many fields are needed, what design to use, and where it is best to place them. What is a lead form? Types and examples of lead forms Pros and Cons of Using Lead Forms How to create a lead form How to Make a Lead Form Effective…