Every time we make a purchase online, we go through approximately the same path, from searching for the right product to the “Place an order” button. Internet marketers guide us along this path – it is called a sales funnel. We tell you what a sales funnel is, in simple terms, and how it is…
You can learn not only in practice. We share a selection of books on product and internet marketing that will help you form basic knowledge about the profession. “Positioning: The Battle for Minds” by Al Ries, Jack Trout “Fundamentals of Marketing” by Philip Kotler “Contagious: The Psychology of Word of Mouth” by Jonah Berger “The…
A project media plan is a table that helps collect information about all advertising campaigns in one place and analyze their effectiveness. We explain what an advertising campaign media plan is, what it should contain, how to create and use it. What is a media plan? Why do you need a media plan? How to…
We tell you what a brand manager does and how much he earns, what skills he needs for work and how to get into this profession. What does a brand manager do? How a brand manager differs from other specialists Pros and Cons of Being a Brand Manager What a brand manager should know and…
In this article, we will talk about the Yandex Direct contextual advertising system. We will figure out how advertising works in Direct, how much it costs and how to launch it. Types of advertising in Yandex Direct How much does advertising cost in Yandex Direct How to create an account for advertising in Yandex.Direct How…
There are many simple tools that you can use to create a website from scratch. We talk about web development: where to start learning to become a professional. What types of sites are there? Domain and hosting: how to choose and register Website platform: CMS or constructor Structure, prototype and content Design: how to choose…
We explain what an SMM strategy is, why it is needed, and how it helps businesses communicate with their audience. What is an SMM strategy and why is it needed? Developing an SMM strategy: stages When and why do they adjust strategy? Let’s sum it up What is an SMM strategy and why is it…
Having little time to cook will no longer be an excuse to eat homemade, delicious and healthy food thanks to the following quick and delicious recipes that we propose below. Lack of time to prepare tasty, nutritious and healthy home-cooked meals is the reality of many people. However, we can resort to ingenious solutions such…
