Running social networks without a plan is like making a website without a technical task: the result will be unpredictable. We tell you how to create a content plan correctly and where to look for ideas for posts. What is a content plan? Why do you need a content plan? What types of content plans…
Business is about numbers: customers, sales, profit. Web analytics in marketing studies how to increase these numbers using online advertising, a website, and social networks. What is web analytics Benefits of Web Analytics Types of web analytics Basic web analytics services and tools How to use web analytics systems Expert advice What is web analytics…
You can create and launch a great product, but it turns out that it is not in demand among the target audience. In order not to waste resources, you need to find and relieve customers’ pain points. What is client pain? What are the types of customer pains? Why you need to know your clients’…
KPIs help evaluate the performance of a company, departments, and specific employees. We explain the pros and cons of a key performance indicator system and how to develop one. What are Key Performance Indicators – KPIs Why are KPIs calculated? Pros and cons of the KPI system Types of KPI How to define KPI Rules…
Sites that appear in the search engine results at the top positions have “earned” their place thanks to SEO. Let’s figure out what it is and how this tool works. What is SEO for? What is included in website promotion Website promotion deadlines What does the cost of website promotion depend on? Advantages of website…
In arrange for customers to recognize a brand, it is critical to accurately display it to the target group of onlookers. This can be achieved through positioning. We will tell you what it consists of. What is brand positioning The Importance of Brand Positioning What are the types of positioning strategies? Stages of brand positioning…
If you start selling a product without first studying the target audience and competitors, you can lose time and money. To save resources, market research is conducted. What is market analysis Who needs a marketing analysis of the market Methods and types of market analysis Main stages of market analysis How to Conduct a Marketing…
The goal of advertising is to push the user to buy, download, subscribe. To do this, calls to action, or CTAs, are added to it. Let’s figure out how to formulate and strengthen them. What is CTA and what is it for? Types of CTA in Marketing How to Create a Call to Action CTA…
3.A smart bot can relieve a specialist of routine tasks and free up time for other important matters. We tell you how to quickly launch a bot in Telegram. Why do you need a bot in Telegram What are the types of bots in Telegram. Examples of ready-made bots Creating a chatbot in Telegram Constructors…
Marketers use different tools to introduce potential customers to a company’s products. A lead magnet is the easiest way to attract attention. What is a lead magnet? Why do you need a lead magnet? How to Create an Effective Lead Magnet What types of lead magnets are there? Ideas and examples of using lead magnets…