LTV helps a marketer find out how much money customers bring to a business, plan expenses on advertising campaigns more accurately, and evaluate their payback. We will tell you how to calculate the LTV indicator and what to do to improve it. What is LTV and why is it important to calculate it? What data…
ChatGPT is an AI-powered tool that can write texts and program code. Let’s see how applicable it is to real-life marketing workloads. What is the ChatGPT neural network How a neural network works How to access ChatGPT from Russia ChatGPT Features How to use ChatGPT ChatGPT Usage Tips and Examples What is the ChatGPT neural…
The goal of any business is to make a profit. And if advertising is costing more money than it brings in, perhaps the entrepreneur should reconsider his approach to marketing. What is Marketing Management Types of Marketing Management Marketing strategy and management process Methods and approaches to marketing management Marketing Management Indicators Expert Advice Read…
Often, the necessary information about a product is visible without a detailed description – it is placed directly on the images. We tell you how to design a visual card to attract the buyer’s attention. Types of Infographics for Marketplaces Infographic requirements for marketplaces Programs and applications for creating infographics What skills do you need…
If the campaign is already underway, the budget is melting, and there is almost no traffic, CTR analysis will help to correct the situation. We will tell you how clickability affects the effectiveness of advertising, how to calculate it and increase it. What is CTR What does CTR show? CTR calculation formula Calculation examples What…
Native advertising started as a “subtle” mention of a brand in a movie, book, or play. Now it’s useful content that helps build trust in a brand. What is Native Advertising Pros and Cons of Native Advertising Types and formats of native advertising Placement areas How to choose a platform for native advertising How to…
There are different ways to work with a company’s clients: setting up advertising for months and holding big promotions, or testing many hypotheses and choosing the ones that work. What is growth marketing and why is it needed? How growth marketing differs from traditional marketing What are growth teams and what types are there? How…
We will tell you what types of marketing expenses there are, why the marketing budget is not equal to the promotion budget, and how to calculate and form it. What is a Marketing Budget Budget Expense Items Marketing Budget Planning Methods Methods of calculating the marketing budget Step-by-step formation of a marketing budget Mistakes Companies…
VK Advertising is a new platform for setting up and launching advertising campaigns. It has many opportunities, but there are also limitations. In this article, we talk about both. What is VK Advertising How to start working in VK Advertising Possibilities of the new platform VK Ads Advertising Formats Audiences and targeting Examples of using…
We dove into digital noise with the algorithms of the most popular neural network and made a guide with examples. We will analyze the main functions, process the photo and turn the idea into an image. Midjourney neural network How and what you can use Midjourney for How to access Midjourney Setting up Midjourney 1.How…