We figure out which marketplace is more convenient and profitable for sellers to work with, which product categories are leading on different platforms, and who has more pick-up points. Wildberries Ozon Yandex Market SberMegaMarket KazanExpress Lamoda Avito Expert advice We selected seven popular online platforms from Wildberries to Avito to use them as an example…
Advertisers are sometimes afraid to launch ads in Yandex Direct because they don’t know how to make an ad. In fact, it’s easy if you follow the rules. Main parameters of an ad in Yandex Direct Number of characters in a text ad Requirements for ads in Yandex Direct Creating an ad in Yandex Direct…
We tell you how a Yandex Direct certificate is useful for an online advertising specialist and what you need to know to get it. Why do specialists need certification in Direct Types of certification in Yandex.Direct Types of tests in Yandex Direct Questions about Yandex Direct certification How to Prepare for Yandex Direct Certification Expert…
Google Ads does not work in Russia, but it can still be used for promotion. The main thing is to be able to properly optimize advertising and know which audiences it can be launched on. What is Google Ads Types of Google Advertising First launch of the advertising account How to Optimize Ads Common Mistakes…
We will use examples to understand what a market niche is, what the advantage of a niche business is, and what metrics are best to check before entering the marketplace. What is a market niche? Types of market niches Main characteristics Advantages of a Niche Business How to choose your niche Possible mistakes when choosing…
To make the audience fall in love with the brand and increase sales, you can send an ambassador to it. We tell you how to choose one and what to agree on at the start. Who is an ambassador? What does a brand ambassador do? Pros and cons of being an ambassador How to become…
High-quality advertising creative attracts attention to the product and makes people want to buy it. We tell you how to create selling advertising and show cool examples. What are advertising creatives? Types of creatives for advertising Examples of creatives Algorithm for creating advertising creatives What is important to consider when creating creatives for advertising Expert…
PEST analysis helps to understand how external conditions — crises, new laws, scientific discoveries — affect business development. We tell you how to conduct it. What is PEST Analysis Why Conduct a PEST Analysis Pros and Cons of PEST Analysis Types of PEST Analysis Differences between PEST and SWOT analysis Stages of PEST analysis Expert…
The essence of the CustDev interview can be described by a phrase from the book “Ask Mom”: “No one is obliged to tell you the truth. You yourself must find out.” Let’s figure out how to learn to do this. What is CustDev How and why to conduct Customer Development Types of interviews Advantages and…
We tell you how display advertising makes users perform a target action two months after being shown. What is media advertising Differences from contextual advertising Online Media Advertising Formats Advantages and disadvantages Setting up and placing advertisements How to evaluate the effectiveness of media advertising Expert advice What is media advertising Display advertising is advertising…