What is media advertising

“Catch a fish, big and small”: how media advertising works

We tell you how display advertising makes users perform a target action two months after being shown. What is media advertising Differences from contextual advertising Online Media Advertising Formats Advantages and disadvantages Setting up and placing advertisements How to evaluate the effectiveness of media advertising Expert advice What is media advertising Display advertising is advertising…

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What is banner advertising

Noise, glitter, beauty: what is banner advertising

We’ll figure out how animation and bright pictures compete for users’ attention on banners. And also how to measure the delayed effectiveness of banner advertising. What is banner advertising Types and formats of banners Advantages and disadvantages How to evaluate the effectiveness of banner advertising How to create an effective banner Expert advice Read Also:Boost…

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Goals of campaign optimization in Yandex Direct

Optimizing an advertising campaign: how to increase the effectiveness of promotion in Yandex Direct

In order for an advertising campaign to bring good results, it must be optimized regularly. We talk about the goals, methods and strategies of advertising optimization. Why do you need advertising optimization? Campaign optimization goals in Yandex Direct Advertising Campaign Optimization Methods Contextual Advertising Optimization Strategies Expert advice Why do you need advertising optimization? Advertising…

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