Telegram channels

Useful Resources for the Aspiring Marketplace Manager

We tell you where to read about product promotion, filling cards and setting up advertising on Yandex Market, Ozon and Wildberries. What does a marketplace manager do? Free courses Telegram channels Youtube channels Books Blogs What does a marketplace manager do? A commercial center director advances the company’s items on commercial center stages: for illustration,…

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Models of working with marketplaces

Models of working with marketplaces: understanding FBO, FBS, DBS

We explain the differences between different marketplace work schemes and how to choose the right model for a specific business. Models of working with marketplaces FBO (Fulfillment by Operator) FBS (Fulfillment by Seller) DBS (Delivery by Seller) Which work scheme to choose? Expert advice Models of working with marketplaces A marketplace model is a scheme…

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How Google Looker is useful for marketers

A Big Guide to Google Looker: Overview of Features, Setup Instructions, and Selection of Analogues

We show you how to generate reports, work with tables and create diagrams using the free Google Looker visualizer . Since September 2024, Google Looker does not work in Russia. Looker Studio Features How Google Looker is useful for marketers Getting Started with Google Looker Setting Templates Creating reports Additional functions Working with tables and…

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Marketing communications tools

What are marketing communications and why are they needed?

If a company says: “We are for sports”, it means: “Buy bicycles from us”. We understand the essence of marketing communications, their main types and tools. The essence of marketing communications Basic elements Types of Marketing Communications Marketing communications tools How to Develop Marketing Communications: Steps How to evaluate effectiveness Examples of use Expert advice…

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