We understand how the service for search query statistics works: how to select keywords in Wordstat and find out their frequency, how to set up a region and determine seasonality. We find out why Word stat query statistics are needed and look at examples of working with the service. What is Yandex Word stat Why…
A brand helps control business development, better understand consumers, and simply earn more. In this article, we will tell you what is needed to create a brand, how to develop it, make it strong and recognizable. And also, we will analyze common mistakes that companies make when creating a brand. What is a brand: basic…
Every time we make a purchase online, we go through approximately the same path, from searching for the right product to the “Place an order” button. Internet marketers guide us along this path – it is called a sales funnel. We tell you what a sales funnel is, in simple terms, and how it is…
You can learn not only in practice. We share a selection of books on product and internet marketing that will help you form basic knowledge about the profession. “Positioning: The Battle for Minds” by Al Ries, Jack Trout “Fundamentals of Marketing” by Philip Kotler “Contagious: The Psychology of Word of Mouth” by Jonah Berger “The…
A project media plan is a table that helps collect information about all advertising campaigns in one place and analyze their effectiveness. We explain what an advertising campaign media plan is, what it should contain, how to create and use it. What is a media plan? Why do you need a media plan? How to…
We tell you what a brand manager does and how much he earns, what skills he needs for work and how to get into this profession. What does a brand manager do? How a brand manager differs from other specialists Pros and Cons of Being a Brand Manager What a brand manager should know and…
In this article, we will talk about the Yandex Direct contextual advertising system. We will figure out how advertising works in Direct, how much it costs and how to launch it. Types of advertising in Yandex Direct How much does advertising cost in Yandex Direct How to create an account for advertising in Yandex.Direct How…
There are many simple tools that you can use to create a website from scratch. We talk about web development: where to start learning to become a professional. What types of sites are there? Domain and hosting: how to choose and register Website platform: CMS or constructor Structure, prototype and content Design: how to choose…