ChatGPT is an AI-powered tool that can write texts and program code. Let’s see how applicable it is to real-life marketing workloads.
What is the ChatGPT neural network
How a neural network works
How to access ChatGPT from Russia
ChatGPT Features
How to use ChatGPT
ChatGPT Usage Tips and Examples
What is the ChatGPT neural network
Table of Contents
ChatGPT is a neural network, or neural network for short. Neural networks are computer programs that work on the principle of the human brain. First, they are trained on a large set of data, and nodes are formed in the network, like neurons in the brain. After that, the neural network receives information at the input, runs it through the nodes and gives out information at the output. This can be the result of calculations, a forecast of customer behavior, or text.
The more nodes a neural network has, the more complex its design, and the more data was used to train it, the better it works. There are very simple networks that can only solve primitive problems like analyzing already structured data. And there are complex ones, and ChatGPT is one of them.
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How a neural network works
ChatGPT was created to generate text answers to questions asked. To do this, the GPT3 version was trained on 420 GB of text information from all over the Internet. The neural network “learned” this information, recorded it in its nodes and now, when receiving a request, runs it through all of them, interprets it according to the knowledge gained during training and gives an answer. In many ways, it works like the human brain, only not so perfect yet.
ChatGPT has more knowledge than the average person, but its ability to comprehend, understand, and interpret is still limited by technology limitations. As the number of nodes, parameters, and input data for training increases, the capabilities of the neural network will increase.
ChatGPT is the name of a specific neural network. It is based on an architecture that allows you to build models that work with text – Transformer. Other neural networks for processing text data are also built on this architecture. The peculiarity of ChatGPT is that it was trained on the largest possible array of information and allocated huge computing power. This is what makes it so perfect compared to other models.
ChatGPT is able to store the user’s previous queries and its responses. This allows you to work with context, i.e. conduct one continuous dialogue, rather than giving a completely new, abstract result for each question.
How to access ChatGPT from Russia
To access ChatGPT from Russia, you need to use a foreign IP address. Then go to the official OpenAI website and register. You can create an account from scratch or, for example, connect via Gmail.
You can register on the site using your phone number. But, unfortunately, Russian numbers are not suitable for this. In this case, there are several alternative methods:
Use a foreign number
You can get one during a tourist trip or ask foreign friends. With a foreign number, you may need a VPN to access the site.
Use bots
There are several bots in Telegram that offer the use of ChatGPT. They appear and disappear, and it is better to search for relevant ones in Telegram channels within the application itself by searching for “ChatGPT”, “GPT”, “GPT3”. Many of these bots are actually connected to other similar neural networks, weaker ones. All that remains is to check – ask questions and see how adequately and comprehensively the bot answers. Bots can be paid and free.
ChatGPT Features
ChatGPT has many applications: as a conversation partner, a personal trainer, or even a beginner programmer. Let’s look at how ChatGPT can be used in marketing. Here’s what the neural network can do:
1. Serve as an “alternative search engine”
In ChatGPT, you can write questions to get a quick and short answer. Sometimes this is more convenient than using a search engine and then choosing information from dozens of different links. You can ask a query with the key phrase “Tell me in simple words” so that the neural network immediately answers with generalizations and examples.
2. Write short posts
With ChatGPT, you can write a short post on a social network on a given topic. It is unlikely that the post will be published immediately, but after editing it will be useful where in-depth analysis and expert opinion are not needed.
3. Write articles
Thanks to context support, ChatGPT can handle not only short posts, but also long articles. The neural network is not yet capable of issuing the full text at once, so you can first request an article plan or “feed” a ready-made one and ask to write according to it step by step.
4. Make a summary and analyze the data
ChatGPT is able to study the displayed text, highlight the main points and determine the patterns. It can work with both letters and numbers, count the frequency of the word and generally study the text in much the same way as a human would.
5. Translate into different languages
ChatGPT often copes with translation no worse than other similar programs. You can ask the neural network to adapt words and use special vocabulary, so that later the translation will have to be edited less.
6. Create a content plan
If you have no ideas for social media posts or blog articles, you can ask the neural network to come up with them. Most likely, the topics will be very general, but you can take some into work.
For all these tasks, the neural network is only an auxiliary tool. To use it, a specialist needs to understand the task. And our free course “YandexGPT for Beginners” will help you learn how to use neural networks in your work tasks.
How to use ChatGPT
Ask the most complete and detailed query possible. Not just “How to choose paper for watercolor painting,” but “Imagine that you run an account for a store that sells supplies for artists. Write a post for this account on the topic of “How to choose paper for watercolor painting.”
Wait for the answer and read it carefully.
Double-check the facts that the neural network provided in its response – they may contain errors.
If necessary, ask clarifying questions or suggest continuing the topic. It is important not to switch to another chat so that the neural network supports the context.
Double-check the facts.
Edit the neural network’s officialese, word repetitions, and other artifacts typical of it.
What ChatGPT Can’t Do
ChatGPT has limitations. It cannot:
● Be specific
Despite the large training array, ChatGPT often responds to queries with vague phrases containing a lot of “water”. So far, the neural network lacks expert knowledge, and the texts it was trained on were not always of high quality. Therefore, it is not worth pinning all hopes on ChatGPT yet.
● Produce adequate creatives and joke
The neural network is still poor at creative thinking and humor. Because of this, it cannot cope with attractive headlines, slogans or reading irony in the text.
● Accept too much information
ChatGPT has a limit on the number of characters that can be entered into one message. It depends on the service, for example, a Telegram bot can only fit a small amount. Because of this, the neural network will not be able to set a large context – for example, download all the information about the company and ask to write an article in the media based on it. It will not be possible to enter all the requirements of the editorial policy or tone of voice into the bot or neural network , so you will have to monitor this yourself.
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ChatGPT Usage Tips and Examples
ChatGPT is not yet a perfect neural network and does not understand a person at a glance. In order for it to help in work, you need to follow the rules:
1. Ask detailed queries
“Write a post on such and such a topic” is not the best query option. It is important to provide context – where, why, with what features. Otherwise, the neural network simply will not understand what the person wants and will give a general and abstract answer.
2. Be to the point
ChatGPT understands natural language, but the clearer the request, the more useful the answer.
3. Check the facts
The neural network can lie and will never admit it. Every number, name and other fact needs to be checked on the Internet.
4. Use prompts
A prompt is a special instruction that makes the neural network respond in a certain way. They usually sound like “Act like…”. That is, you can tell the neural network: “Act like a professional Internet marketer” – and then it will respond, trying on this role.
There are lists of ready-made prompts on the Internet that have already been tested by different people, for example, in the selection on VC . The prompts there are in English, but they can be translated into Russian. Having understood the logic, you can create your own prompts depending on the specific task.
5. Don’t lose context
If you want ChatGPT to respond to a specific topic, it’s important to stay in one conversation. In another, she’ll simply “forget” what you’re talking about, start repeating herself, or respond irrelevantly.
6. Avoid jargon
ChatGPT is trained on a large volume of texts, but may not know some specific terms or jargon. It is better to avoid them in queries.
7. Don’t expect too much
Neural networks can’t produce perfect text or analytics, even if you carefully think through the prompt . So don’t think that ChatGPT will completely eliminate the routine – rather, consider it a convenient tool that you need to learn how to work with.
For example, ChatGPT can be used to generate domain names.
A neural network can be trusted to create content for social networks: it will ask leading questions and help communicate with the audience.
The tarot card layout is a joke, but the neural network can do that too.
