Native advertising started as a “subtle” mention of a brand in a movie, book, or play. Now it’s useful content that helps build trust in a brand. What is Native Advertising Pros and Cons of Native Advertising Types and formats of native advertising Placement areas How to choose a platform for native advertising How to…
There are different ways to work with a company’s clients: setting up advertising for months and holding big promotions, or testing many hypotheses and choosing the ones that work. What is growth marketing and why is it needed? How growth marketing differs from traditional marketing What are growth teams and what types are there? How…
We will tell you what types of marketing expenses there are, why the marketing budget is not equal to the promotion budget, and how to calculate and form it. What is a Marketing Budget Budget Expense Items Marketing Budget Planning Methods Methods of calculating the marketing budget Step-by-step formation of a marketing budget Mistakes Companies…
VK Advertising is a new platform for setting up and launching advertising campaigns. It has many opportunities, but there are also limitations. In this article, we talk about both. What is VK Advertising How to start working in VK Advertising Possibilities of the new platform VK Ads Advertising Formats Audiences and targeting Examples of using…
We dove into digital noise with the algorithms of the most popular neural network and made a guide with examples. We will analyze the main functions, process the photo and turn the idea into an image. Midjourney neural network How and what you can use Midjourney for How to access Midjourney Setting up Midjourney 1.How…
Informative text on the product card attracts buyers’ attention and influences traffic generation. We found out what to write and what content requirements marketplaces have. What should the text for a marketplace be like? Marketplaces’ requirements for content Text optimization for the marketplace Keyword selection How to fill out a product card correctly: name, characteristics,…
We will tell you what brand promotion is in marketing and why it is needed. We will understand the goals, promotion tools and how to create a strategy and evaluate its effectiveness. What is brand promotion Objectives and types of brand promotion Preparing for promotion How to Develop a Brand Promotion Strategy Promotion channels Promotion…
A guide to modern Internet marketing tools that will help you attract and retain customers, as well as analyze the effectiveness of promotion. Why do you need internet marketing tools? Basic Internet Marketing Tools How to choose the right tools Expert advice Why do you need internet marketing tools? Using marketing tools helps to achieve…
In recent years, the messenger’s audience has doubled : more than 75 million people use it every month. We tell you how to develop a channel without “gray” promotion methods. External methods of promoting a telegram channel Internal methods of promoting telegram channels Free promotion of channel in Telegram Paid promotion of a channel in…
When a person constantly uses the products of one company and recommends them to friends, he is a brand ambassador. Growing such loyal consumers is the job of a brand manager. What is brand management Why do you need brand management? What does brand management consist of? Principles of brand management Effective brand management Expert…