We show how to install a web analytics counter on a website and how to use the service. What is Yandex Metrica for? Benefits of the service How to create and configure a visitor counter How to install the Metrica code on the site Yandex Metrica Interface How to work with Metrica: main reports Goals…
Read to find out who an internet marketer is: what they should do, and most importantly, what tasks are not included in their responsibilities. Using the example of the tasks of an almost real marketer Ivan, we will analyze the pros and cons of the profession, and see how much you can earn. Who is…
We tell you what a targetologist does, what skills he needs, what salary you can expect and where to start training. Targeted Advertising Specialist: Who is he and what does he do? Responsibilities and key skills of a targetologist Differences between a targetologist and an SMM specialist Pros and cons of the profession How much…
We analyze when a brand should change its appearance and positioning, what specialists are needed for this and how to measure the result. Examples of successful and unsuccessful rebranding. What is rebranding? Differences between rebranding and redesign When is rebranding necessary? Goals and objectives of rebranding How to measure the effectiveness of rebranding? Stages of…
In this article, we will tell you what contextual advertising is and what types there are. We will figure out what business tasks it can solve, how to set it up and how much it costs to place contextual advertising on the Internet. What is contextual advertising? Types of contextual advertising: in search and on…
We analyze the work of CRM systems using simple examples. We explain why customer relationship management systems are needed and advise what to pay attention to when choosing the right CRM for your business. CRM systems: what are they and what types are there Main characteristics of CRM systems What tasks do CRM systems solve?…
A brand helps control business development, better understand consumers, and simply earn more. In this article, we will tell you what is needed to create a brand, how to develop it, make it strong and recognizable. And also, we will analyze common mistakes that companies make when creating a brand. What is a brand: basic…
Every time we make a purchase online, we go through approximately the same path, from searching for the right product to the “Place an order” button. Internet marketers guide us along this path – it is called a sales funnel. We tell you what a sales funnel is, in simple terms, and how it is…
You can learn not only in practice. We share a selection of books on product and internet marketing that will help you form basic knowledge about the profession. “Positioning: The Battle for Minds” by Al Ries, Jack Trout “Fundamentals of Marketing” by Philip Kotler “Contagious: The Psychology of Word of Mouth” by Jonah Berger “The…
A project media plan is a table that helps collect information about all advertising campaigns in one place and analyze their effectiveness. We explain what an advertising campaign media plan is, what it should contain, how to create and use it. What is a media plan? Why do you need a media plan? How to…