In this article, we will tell you what contextual advertising is and what types there are. We will figure out what business tasks it can solve, how to set it up and how much it costs to place contextual advertising on the Internet. What is contextual advertising? Types of contextual advertising: in search and on…
We analyze the work of CRM systems using simple examples. We explain why customer relationship management systems are needed and advise what to pay attention to when choosing the right CRM for your business. CRM systems: what are they and what types are there Main characteristics of CRM systems What tasks do CRM systems solve?…
A brand helps control business development, better understand consumers, and simply earn more. In this article, we will tell you what is needed to create a brand, how to develop it, make it strong and recognizable. And also, we will analyze common mistakes that companies make when creating a brand. What is a brand: basic…
Every time we make a purchase online, we go through approximately the same path, from searching for the right product to the “Place an order” button. Internet marketers guide us along this path – it is called a sales funnel. We tell you what a sales funnel is, in simple terms, and how it is…
These days, technology affects each particular of our lives, and science is no different. In specific, computer technology has grown to be the foundation of many scientific projects, allowing scientists to collect, handle, and analyze data in previously unthinkable ways. Technology keeps advancing research, whether it is in the area of understanding the human genome…
Businesses greatly depend on technology in today’s fast-paced digital environment to maintain competition. Almost every aspect of a modern organization depends extensively on technology, from improving customer experiences to optimizing processes. It can be difficult to keep up with the broad and sometimes complicated technology world, though. Technology Business Management, or TBM, is useful in…
You can learn not only in practice. We share a selection of books on product and internet marketing that will help you form basic knowledge about the profession. “Positioning: The Battle for Minds” by Al Ries, Jack Trout “Fundamentals of Marketing” by Philip Kotler “Contagious: The Psychology of Word of Mouth” by Jonah Berger “The…
A project media plan is a table that helps collect information about all advertising campaigns in one place and analyze their effectiveness. We explain what an advertising campaign media plan is, what it should contain, how to create and use it. What is a media plan? Why do you need a media plan? How to…
We tell you what a brand manager does and how much he earns, what skills he needs for work and how to get into this profession. What does a brand manager do? How a brand manager differs from other specialists Pros and Cons of Being a Brand Manager What a brand manager should know and…
In this article, we will talk about the Yandex Direct contextual advertising system. We will figure out how advertising works in Direct, how much it costs and how to launch it. Types of advertising in Yandex Direct How much does advertising cost in Yandex Direct How to create an account for advertising in Yandex.Direct How…