The customer journey, or CJM, is like a navigator for a driver: it helps a marketer understand which route will lead the buyer to the goal faster. What is a customer journey map? What is CJM used for? The stages a customer goes through on their way to a purchase Structure of a customer journey…
An SMS from a bank or a QR code in a newspaper are digital marketing tools. We tell you about its features, advantages, disadvantages and differences from online advertising. What is digital marketing and why is it needed? Features of digital marketing Pros and Cons of Digital Marketing Main channels of digital marketing How to…
A new project or business direction can fail if its prospects are not assessed. Market capacity analysis will help clarify the situation. What is market capacity and why is it important to calculate it? What is the difference between market capacity and market volume? How is market capacity measured? Types of market capacity How to…
Marketplace manager is a profession at the intersection of entrepreneurship, sales, procurement and marketing. Let’s figure out what these specialists do and how to become one of them. Who is a marketplace manager? What do specialists do? What a marketplace manager should know and be able to do Pros and cons of the profession How…
We tell you how to comply with creative labeling requirements to avoid fines and release ads without interruptions. The article was updated in 2024. ERIR, ORD and advertising marking Who is involved in the labeling process? General rules for labeling advertising on the Internet Who transfers data to the ORD? What data is needed for…
MyTarget allows you to place an ad on several sites with high traffic at once. Let’s figure out how to work with the platform and set up a target audience. How the myTarget platform works What advertising formats are available in myTarget? How to work with the target audience Setting up goals, targets, rates in…
To sell a product on the marketplace better, you need to correctly create a product card. We understand keywords, articles, infographics, price and optimization. How to create cards on Wildberries Filling out the product card How to change a product card Card optimization on Wildberries Methods for deleting a product card Expert advice on creating…
We figure out how marketplace analytics services help manage sales and which one to choose for a beginner or professional specialist. 1.Why do we need marketplace analytics services? 2.External analytics 3.Internal analytics 4.Overview of Marketplace Analytics Services 5.Expert advice Read Also:What is bertėjas ? Why do we need marketplace analytics services? The main difference between…
We have collected tips on how to format a title, what to add to the card description, what content to use, and how to avoid mistakes made by sellers and marketplace managers. What is a product sales card on Ozon Ozon requirements for card design Methods of adding a product Step-by-step instructions for creating product…
LTV helps a marketer find out how much money customers bring to a business, plan expenses on advertising campaigns more accurately, and evaluate their payback. We will tell you how to calculate the LTV indicator and what to do to improve it. What is LTV and why is it important to calculate it? What data…