In order for consumers to recognize a brand, it is important to correctly present it to the target audience. This can be achieved through positioning. We will tell you what it consists of. What is brand positioning The Importance of Brand Positioning What are the types of positioning strategies? Stages of brand positioning Criteria for…
If you start selling a product without first studying the target audience and competitors, you can lose time and money. To save resources, market research is conducted. What is market analysis Who needs a marketing analysis of the market Methods and types of market analysis Main stages of market analysis How to Conduct a Marketing…
The goal of advertising is to push the user to buy, download, subscribe. To do this, calls to action, or CTAs, are added to it. Let’s figure out how to formulate and strengthen them. What is CTA and what is it for? Types of CTA in Marketing How to Create a Call to Action CTA…
3.A smart bot can relieve a specialist of routine tasks and free up time for other important matters. We tell you how to quickly launch a bot in Telegram. Why do you need a bot in Telegram What are the types of bots in Telegram. Examples of ready-made bots Creating a chatbot in Telegram Constructors…
Marketers use different tools to introduce potential customers to a company’s products. A lead magnet is the easiest way to attract attention. What is a lead magnet? Why do you need a lead magnet? How to Create an Effective Lead Magnet What types of lead magnets are there? Ideas and examples of using lead magnets…
The customer journey, or CJM, is like a navigator for a driver: it helps a marketer understand which route will lead the buyer to the goal faster. What is a customer journey map? What is CJM used for? The stages a customer goes through on their way to a purchase Structure of a customer journey…
An SMS from a bank or a QR code in a newspaper are digital marketing tools. We tell you about its features, advantages, disadvantages and differences from online advertising. What is digital marketing and why is it needed? Features of digital marketing Pros and Cons of Digital Marketing Main channels of digital marketing How to…
A new project or business direction can fail if its prospects are not assessed. Market capacity analysis will help clarify the situation. What is market capacity and why is it important to calculate it? What is the difference between market capacity and market volume? How is market capacity measured? Types of market capacity How to…
Marketplace manager is a profession at the intersection of entrepreneurship, sales, procurement and marketing. Let’s figure out what these specialists do and how to become one of them. Who is a marketplace manager? What do specialists do? What a marketplace manager should know and be able to do Pros and cons of the profession How…
We tell you how to comply with creative labeling requirements to avoid fines and release ads without interruptions. The article was updated in 2024. ERIR, ORD and advertising marking Who is involved in the labeling process? General rules for labeling advertising on the Internet Who transfers data to the ORD? What data is needed for…
