We understand the advantages and features of video content for websites. We tell about popular types and formats of videos and give instructions on creating videos.
What is video content
Advantages over other types of content
Types of video content
Popular formats
Development and creation of video content
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What is video content
Table of Contents
Video content is clips that are placed on the website pages in addition to other content, such as texts and images. Videos can be published directly on the website or placed on a third-party hosting and embedded on the company’s resource pages. For example, YouTube and Vimeo provide this option.
Video content can be of different formats and content depending on the goal to be achieved. They can be divided into three categories:
1. Informing
Telling about the company, its products or services.
2. Training
Demonstrating product use cases.
3. Image
Forming and maintaining the brand image.
The quirk of video substance is that making a high-quality video that will draw in the consideration of the group of onlookers requires time, assets and abilities. A foggy video with terrible sound is more likely to cause a negative response from location guests, so it is vital to contribute within the advancement of video substance. It is also important to take into account the technical requirements for posting a video on a site and ensure fast loading of the video for the convenience of users.
You can learn how to use video and other tools to promote your brand correctly on the course “Content Marketer” . During the training, students learn in practice how to create content projects for business from scratch and analyze their effectiveness. And upon completion of the training, they have five cases in their portfolio and receive help in finding a job.
Advantages over other types of content
Video content has a number of advantages over images and texts.
● Attracting the audience’s attention
Recordings are regularly more curiously and paramount than inactive substance. In expansion, numerous clients discover it simpler to observe a video approximately a item than to studied its portrayal.
● Improving website positions
Video substance makes a difference with SEO advancement of web site in look motors by including watchwords to portrayals and labels. In expansion, when observing recordings, guests spend more time on the location, which influences behavioral positioning components in look motors.
● Demonstration of products and services
Video permits you to clearly appear how a item looks and works, which can persuade watchers to purchase. For illustration, a Hubspot think about affirms that 2/3 of individuals are more likely to purchase a item on the off chance that they observe a video almost it.
● Education
Video tutorials and informational can offer assistance clients superior get it a item and learn how to utilize it. These video substance instruments are particularly valuable for advancing complex items, such as innovation or administrations.
● Increased trust.By seeing a item in activity in a video, potential clients can superior get it it, pick up believe, and put an arrange.
Types of video content
Let’s look at the main types of videos for websites.
● Company videos
Recordings that highlight a company’s mission, values, and history can offer assistance gatherings of people superior get it the brand.
● Interviews and speeches
Video substance with specialists, talks by company representatives or other curiously individuals makes a difference to extend brand mindfulness and construct believe with the gathering of people.
● Entertainment videos
They can include funny moments or interesting facts, as well as viral content. Such videos work to create a positive brand image and attract the attention of the audience.
● Product reviews
Video surveys of a company’s items or administrations can offer assistance potential clients make a acquiring choice.
● Educational videos
These include types of video content such as tutorials, how-tos, and master classes. They help users better understand a product or service and learn how to use it.
● Thematic collections
Video collections on a particular subject, such as “Top 10 Skincare Tips” or “How to Select the Culminate Gift,” can be valuable for site guests and spur them to buy items or administrations.
● Social videos
They help to tell about a social problem and how the company treats it.
Popular formats
First of all, video content formats for a website can be divided by aspect ratio:
● Horizontal videos
The classic 16:9 format, which is used in movies and on video hosting sites, is well suited for watching videos on laptops and computers in full-screen mode.
● Vertical videos
9:16 videos are familiar to users from social networks and are convenient because they allow you to watch videos from your smartphone without turning the device.
In addition, there are several popular video content formats that are often used on company websites today.
● Picture-in-picture format
These videos are two videos superimposed on each other, which can show different angles of the same event. It is often used in such types of video content as sports broadcasts and reports.
● Screencast
Broadcast of the screen as the user sees it. The format allows you to demonstrate specific actions, such as the operation or configuration of a program.
● 360° video
These are divided into two categories: product videos and first-person videos. In the first case, the camera films the product in a circle, allowing you to see it from all sides. In the second, viewers are immersed in what is happening on the video and see everything around them. This format is used, for example, to create apartment tours.
● Animations and infographics
This video content format is often used to visualize complex processes to make the information more understandable and memorable.
● Live broadcasts and broadcasts
For example, this could be a webinar or presentation. This video content format is used to increase the level of trust and audience engagement.
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Development and creation of video content
Creating videos for your website requires careful planning and preparation. Here are a few steps to help you develop quality video content:
1. Defining goals and objectives
Some time recently you begin shooting a video, you would like to get it what it is attempting to accomplish. It might be to extend brand mindfulness, draw in unused clients, or teach your gathering of people.
2. Choosing a topic and format
You wish to think almost what the video will be almost and what organize would be best for the target group of onlookers. For illustration, it might be a preparing video, a item audit, or an meet with an master.
3. Preparing a script
Some time recently shooting, you would like to type in a nitty gritty script for the video, think through all the key focuses and discoursed. It is imperative not to disregard that the script ought to coordinate the reason of the video.
4. Choosing a location for filming
It should match the topic of the video. For example, a training video on using an air grill will require a kitchen. It is important that the filming location is spacious and bright enough.
5. Preparing equipment
To form high-quality video substance, you’ll require great gear. Now and then you’ll be able utilize a smartphone with a great camera to film a video. However, you cannot do without a microphone and lighting equipment.
6. Assembling a team
A few individuals frequently take part within the planning of video substance to guarantee a high-quality result. For illustration, a proficient cameraman can take profitable shots of a individual or item from a few points, and a cosmetics craftsman can make beyond any doubt that the hero’s face does not sparkle within the outline.
7. Filming
When recording a video, it is valuable to check the script so as not to miss vital minutes that have to be be shot. It is additionally fundamental to screen the timing so that the video creation handle does not drag on for the entire day.
8. Video editing
After shooting, you wish to alter the video to evacuate superfluous outlines, include moves and effects, and alter the sound. It is additionally valuable to include subtitles so that those observing the video without sound can get it the substance of the video.
9. Publishing the video on the website
When uploading video content, it is important to write meta tags – add titles and a description so that the video is ranked by search engines and gets into the search results for the desired query. It is also important to make sure that the video is displayed normally on different devices.
