We tell you how a Yandex Direct certificate is useful for an online advertising specialist and what you need to know to get it.
Why do specialists need certification in Direct
Types of certification in Yandex.Direct
Types of tests in Yandex Direct
Questions about Yandex Direct certification
How to Prepare for Yandex Direct Certification
Expert advice
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Why do specialists need certification in Direct
Table of Contents
A contextual advertising specialist should obtain a Yandex Direct certificate for three reasons:
1. Confirm knowledge
The certificate guarantees that he can work competently with the service, starting with setting up promotion and ending with optimization and analysis of advertising campaigns.
2. Update your knowledge
The testing includes questions on modern functions and the latest updates to Yandex.Direct. For example, they may ask about autotargeting, which recently became mandatory for text and image ads in search results. This ensures that the specialist is aware of the latest changes to the service and knows how to use them in their work.
3. Advance your career
Direct’s certificate can be an argument when discussing a promotion or bonuses with management. For example, a certified targetologist will have the opportunity to apply for the position of contextual advertising manager. And for a contextual advertising specialist, the certificate can help increase their salary.
Types of certification in Yandex.Direct
Depending on the level of knowledge of the specialist, the scope of his activity and the tasks that need to be solved with the help of the certificate, you can choose one of two Direct certification options: basic or advanced.
Basic certification
Assesses general skills in working with Yandex Direct . The test includes 30 questions on six topics that must be answered in 30 minutes. The questions concern basic knowledge, such as what tasks contextual advertising is suitable for, how to set up campaign goals or evaluate its effectiveness. This certification is only suitable for specialists, but not for advertising agencies.
Advanced certification
To pass the test, a specialist needs to have a deeper knowledge of the service and how to work with it. For example, to know how to influence the performance of content advertising in Yandex.Direct using different bid management strategies. And to be able to scale campaign settings using Excel and Direct Commander. In total, the test covers 7 topics, which are divided into 60 questions. The test takes 60 minutes. Both specialists and agencies can receive such a certificate.
You can prepare for certification in Yandex Direct on the course “Specialist in contextual advertising”. In it, students analyze in detail the topics and questions that may be encountered in the test.
Types of tests in Yandex Direct
There are two types of questions in Direct tests: theoretical and practical. After two theoretical questions, there may be a practical question, followed by another theoretical task.
● Theoretical tests
cover questions on the rules for posting ads and moderation. For example, which industries can be promoted in Yandex.Direct or what types of extensions can be added to an ad.
● Practical tests
offer solutions to problems that you may encounter while working with the service. For example, what filters you need to add in the Report Wizard to analyze positions in mixed campaigns.
Both the Basic and Advanced tests may contain trick questions. The answers to these questions are very similar when you read them quickly, but they are slightly different.
For example, a question like “What is CPA?” might have four possible answers:
1. Cost per age.
2. Cost per attention.
3. Cost per action.
4. Cost per audience.
Some options may seem similar, but only one is correct. Therefore, it is important to read both the question and all answer options carefully.
All Yandex Direct certification tests allow you to skip a difficult question and return to it at the end of testing. And if you accidentally close the browser tab with the test, you can open it again and continue from the same place. The main thing is to answer all the questions within the specified time. The timer with a countdown is to the right of the test.
Questions about Yandex Direct certification
The questions that the specialist is asked to answer in testing are divided into two types:
1. With one answer option
This means that only one of the proposed statements is correct.
2. With one or more answer options
One or more statements from the list may be correct – you can mark any number of options.
The questions in the Direct certificate test have several features that reduce the possibility of cheating:
● The questions are constantly updated and supplemented, so they may differ for different users.
● The questions for the test are automatically selected from a large number of options each time. Therefore, even if two users take the test from their accounts at the same time, they may have different tasks.
● The sorting of questions and answers is constantly changing. Even if you leave a difficult question for the end of the test, the answers to it may be displayed in a different order.
● During testing, the user does not see where he answered correctly and where he made a mistake. The percentage of correct answers can be found out when receiving the results.
To successfully pass the test, you need to score at least 80% correct answers on each topic. It’s okay if you don’t score the required points the first time. You can repeat the material and retake the certification in a week.
The certificate is valid for 1 year. During this time, the service may change, for example, new functions may appear or the rules for moderating ads may change.
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How to Prepare for Yandex Direct Certification
Before taking the test you must:
● Specify the user login in Direct. When applying for an agency certificate, you must specify the agency login, otherwise it will be impossible to receive the document. If you do not have an account, you must register on the official website of the service .
● Enter the user’s first and last name correctly. The certificate is personalized. It is impossible to change the data after the certificate has been issued, and if an error is made in it, the document is cancelled, and the test can only be retaken after a year.
● Read the rules on the official Yandex Advertising website . This will help you avoid mistakes that will prevent you from receiving a certificate. For example, the rule that the test can only be taken under one login. If you change your account and try to take it again, the system will perceive this as a violation. In this case, access to the test will be blocked for 12 months, and the certificates already received will be canceled.
You can prepare for certification by taking courses. The Practical Course “Traffic Manager” helps you practice solving problems similar to test questions. Students of the course practice on real advertising campaigns that were launched by previous streams.
The course “Yandex about Direct” offers two levels of difficulty: basic and for specialists . The first is suitable for those who are preparing to receive a basic certificate. The second is for those who are going to pass the test for advanced. The course consists of video lessons and presentations on topics that may be encountered during certification.
