To launch a new product, a company studies the market, competitors, and consumer behavior. One way to do this is through marketing research. Let’s figure out how it’s done. What is Marketing Research Who conducts research and why Why do research? Types of Marketing Research Stages of Marketing Research Expert advice Read Also:DRR in Marketing:…
When launching an ad, it is important to understand the ratio of budget and revenue. The share of advertising expenses will help with this. The main thing is to know the DRR formula and how it differs from other metrics. What is DRR and why is it considered? Calculation formula Differences between DRR and other…
In the era of banner blindness and high competition for audience attention, advertising from bloggers has become an important tool for promoting goods and services. Let’s figure out how it works. Who is blogger advertising suitable for? Pros and cons of advertising with bloggers Types and formats of advertising Payment options and cost of placement…
Snickers gives energy, Rich fills life with taste, and the brand platform forms a complete image of the company. We analyze the elements, examples and stages of brand platform development. What is a brand platform? The Importance of a Brand Platform for a Company Structure and elements of the brand platform Stages of creating a…
With the help of the assortment matrix, you can understand which product to add and which to remove from sale. We tell you how to create it and how to use it. What is a product matrix? Rules for creating a product matrix How to create an assortment matrix How often is it necessary to…
3.No company wants to waste money and show ads for their product to everyone. Targeting will help tell about the product to those who might be interested in it. What is targeted advertising How Targeted Advertising Works Targeted Advertising Formats How is targeted advertising different from contextual advertising? Advantages and Disadvantages of Targeted Advertising How…
We figure out why marketers insert additional symbols into links and how they help evaluate the results of promotion. What are UTM tags? What UTM tags consist of Types of UTM tags How to set UTM tag Methods for creating UTM tags Expert advice What are UTM tags? UTM tags (Urchin Tracking Module) are text…
To ensure that customers recognize a company’s products at first sight, it is necessary to gain the trust of users – this can be done through branding. What is branding and why is it needed? Branding goals and objectives Types of branding Stages of branding Brand platform elements Possible mistakes in branding Expert advice What…
In 2024, any business needs marketers: there are fewer advertising channels, and the competition is higher and it is more difficult to work in them. Let’s figure out which specializations are in demand. Internet Marketer Influencer Marketer Brand manager Traffic manager Marketplace Manager Expert advice A marketer is responsible for the contact between the company…
A round mini-video, a detailed case or an illustration – how to understand what will work better on social networks? We understand the types, formats, tasks and rules of content creation. Main content formats Classification of content by content How to choose a content type Basic rules for creating quality content Expert advice Read Also:Master…