Some things make you want to buy when you see a familiar logo or color combination. Here’s how to measure and increase brand awareness. What is brand awareness Why Measure Brand Awareness Levels of recognition Metrics for measuring awareness How to Increase Brand Awareness Expert advice Read Also:Eugenio Pallisco Michigan: Everything You Need To Know…
.Content marketing allows you to attract customers without advertising. We tell you which companies it is suitable for and how to implement it without unnecessary expenses and mistakes. Content Marketing Tasks Differences between content marketing and other communication formats Who needs content marketing and who doesn’t Where to place content Content types 1.How to attract…
We’ll figure out what cost per view is, how it differs from other advertising indicators, and which advertisers use CPV and for what purpose. What is CPV How Pay Per View Works CPV calculation formula Advantages and Disadvantages of the CPV Model What is the difference between CPV and CPM, CTR, CPA and CPS How…
To launch a new product, a company studies the market, competitors, and consumer behavior. One way to do this is through marketing research. Let’s figure out how it’s done. What is Marketing Research Who conducts research and why Why do research? Types of Marketing Research Stages of Marketing Research Expert advice Read Also:DRR in Marketing:…
When launching an ad, it is important to understand the ratio of budget and revenue. The share of advertising expenses will help with this. The main thing is to know the DRR formula and how it differs from other metrics. What is DRR and why is it considered? Calculation formula Differences between DRR and other…
In the era of banner blindness and high competition for audience attention, advertising from bloggers has become an important tool for promoting goods and services. Let’s figure out how it works. Who is blogger advertising suitable for? Pros and cons of advertising with bloggers Types and formats of advertising Payment options and cost of placement…
Snickers gives energy, Rich fills life with taste, and the brand platform forms a complete image of the company. We analyze the elements, examples and stages of brand platform development. What is a brand platform? The Importance of a Brand Platform for a Company Structure and elements of the brand platform Stages of creating a…
With the help of the assortment matrix, you can understand which product to add and which to remove from sale. We tell you how to create it and how to use it. What is a product matrix? Rules for creating a product matrix How to create an assortment matrix How often is it necessary to…
3.No company wants to waste money and show ads for their product to everyone. Targeting will help tell about the product to those who might be interested in it. What is targeted advertising How Targeted Advertising Works Targeted Advertising Formats How is targeted advertising different from contextual advertising? Advantages and Disadvantages of Targeted Advertising How…
We figure out why marketers insert additional symbols into links and how they help evaluate the results of promotion. What are UTM tags? What UTM tags consist of Types of UTM tags How to set UTM tag Methods for creating UTM tags Expert advice What are UTM tags? UTM tags (Urchin Tracking Module) are text…
